Hair Dye Alter Ego Technofruit Color 100ml in shade 6/72 offers intense and long-lasting color, enriched by an innovative formula enriched with natural fruit extracts. This product guarantees optimal coverage of the hair, giving a lively shine and a soft texture to the touch. Thanks to its delicate composition, it respects the hair fibre, minimizing damage and keeping the hair healthy and vital. Easy to apply, ideal for those looking for a professional solution at home, with impeccable results and a homogeneous colour. The perfect choice to revive your hair with rich and natural shades, maintaining careful and nourishing care.