Hair Dye Alter Ego Technofruit Color 100ml 5/71 the ideal treatment for those who want intense and long-lasting color. Thanks to the innovative formula enriched with natural fruit extracts, it offers a vibrant and luminous colour, respecting the hair fiber and guaranteeing soft and nourished hair. The shade 5/71 gives a medium brown with cold highlights, perfect for a sophisticated and modern look. Easy to apply, it ensures uniform coverage of hair, even gray hair. The creamy texture facilitates application and minimizes irritation, making the experience comfortable. Choose Alter Ego Technofruit Color means relying on a professional product, designed to enhance natural beauty with brilliant, long-lasting results.