Hair Dye Alter Ego Technofruit Color 100ml in shade 4/0, an ideal professional solution for those who want an intense, long-lasting and brilliant colour. Formulated with high quality ingredients, it guarantees perfect coverage of gray hair and a natural shade, enriched by a luminous and vibrant effect. Thanks to its creamy texture, it applies easily and uniformly, protecting the hair fiber from chemical aggression. The innovative formula with active ingredients also ensures greater hydration and softness, reducing the risk of damage. This product is the perfect choice for hairdressers and attentive users who want a professional result and healthy, regenerated hair with a well-groomed and flawless appearance.