Hair Dye Alter Ego Technofruit Color 100ml in shade 6/666 offers an intense and vibrant colour, ideal for those who want a professional and long-lasting result. Enriched with natural fruit extracts, the innovative formula guarantees color that respects the hair fiber, giving shine and softness to the hair. The creamy texture ensures easy application and uniform coverage, even on the most difficult hair. Thanks to its high coverage, perfect for completely renewing your look or effectively covering gray hair. Alter Ego Technofruit Color combines effectiveness and care, giving a rich and luminous color without damaging the natural vitality of the hair. An excellent choice for those who want a professional result at home.