Hair Dye Alter Ego Technofruit Color 100ml, tone 7/72, represents the ideal solution for those who want an intense and long-lasting color, combined with care and protection for the hair. Thanks to its innovative formula enriched with natural fruit extracts, this product guarantees bright and vibrant reflections, giving hair softness and shine without compromising its health. Easy to apply, the dye offers uniform coverage of gray hair, enhancing every nuance with warm and sophisticated shades. Perfect for professional and domestic use, Alter Ego Technofruit Color ensures excellent results and a natural effect, satisfying the needs of those looking for quality and reliability in the coloring treatment.