Hair Dye Alter Ego Technofruit Color 100ml 7/0 an ideal professional solution for those who want an intense and long-lasting color. Enriched with high quality ingredients, this color guarantees uniform and brilliant results, respecting the hair structure. The innovative Technofruit formula ensures excellent coverage of gray hair, giving brightness and vitality to the hair. Easy to apply, it offers a natural finish and excellent hold over time, keeping hair soft and silky. Perfect for both salon and home use, it represents the perfect choice for those looking for uncompromising professional color. Alter Ego ensures quality and reliability for an always impeccable look.