Hair Dye Alter Ego Technofruit Color 100ml 7/4 represents the ideal solution for those who want an intense and long-lasting colour, combined with delicate care of the hair fibre. Thanks to its innovative formula enriched with fruit extracts, this product nourishes and protects hair during coloring, keeping it soft and shiny. The 7/4 tone offers a warm and natural shade, perfect for enhancing any type of hair. Easy to apply, it guarantees uniform coverage of gray hair and vibrant color rendering, preserving the health of the hair over time. Ideal for a professional result even at home, the perfect choice for those looking for signature quality and reliability Alter Ego.