Hair Dye Alter Ego Technofruit Color 100 ml in shade 7/3 offers professional and long-lasting colour, enriched with nourishing ingredients to protect the hair fiber during treatment. Thanks to its innovative formula, it guarantees a uniform and brilliant result, enhancing the natural shine of the hair. Ideal for those who want an intense, vibrant color suitable for all hair types, this dye is easily applied and penetrates deeply without attacking the scalp. Alter Ego Technofruit Color ensures excellent coverage of gray hair, giving softness and vitality to the hair. A product chosen by professionals to offer a safe and effective color experience, with impeccable results.