Hair Dye Alter Ego Technofruit Color 100ml 10/1 an ideal professional solution for those who want a bright and long-lasting color result. Formulated with innovative ingredients and enriched with natural extracts, it gives hair shine and softness, protecting the hair fiber during treatment. Its creamy texture facilitates uniform application, ensuring flawless coverage even on the most difficult locks. The 10/1 shade offers a light ash blonde, perfect for those looking for a sophisticated and natural look. Thanks to the delicate formulation, suitable for all hair types, reducing frizz and giving vitality. A professional product that combines effectiveness and care, for high-quality results directly at home or in the salon.