Hair Dye Alter Ego Technofruit Color 100ml, shade 7/71, represents a professional solution for those who want intense color and impeccable durability. Thanks to the innovative formula enriched with fruit extracts, it protects the hair fibre, giving extraordinary shine and softness. Its creamy texture facilitates homogeneous application, ensuring uniform results and optimal coverage of gray hair. Ideal for those looking for a bright color with natural reflections, this dye ensures a delicate treatment that respects the health of the hair. Perfect for both salon and home use, it meets the needs of those who want a personalized look, full of vitality and long-lasting.