Hair Dye Alter Ego Technofruit Color 100ml in shade 5/72 an innovative solution for those who want a vibrant and long-lasting color. Formulated with high quality ingredients, it guarantees perfect coverage of the hair, giving natural reflections and intense shine. Thanks to Technofruit technology, enriched with fruity extracts, it nourishes and protects the hair fiber during colouring, preserving health and softness. Easy to apply, it allows professional results even at home, satisfying every personal style need. Ideal for those looking for a color rich in shades, which enhances the hair while keeping it healthy and shiny over time. A versatile product to transform your look with safety and quality.