Yugoslavia pursued its own path to socialism, straddling the line between Eastern and Western Blocs. It was the founding member of the Non-aligned Movement during the Cold Warâs height. One of the ways it aimed to demonstrate the strength of its economy and tell the world about its new, international orientation was the Zagreb Trade Fair (ZagrebaÄki Velesajam). This walking tour explores the fairâs history and significance, tracing its evolution from a symbol of Yugoslav ambition to the neglected open-air museum it is today in independent Croatia. Our tour through the past, present, and future of the Zagreb Trade Fair starts at one of its main entrances and weaves through the fairgroundsâ most significant exhibition pavilions, both functioning and derelict. Youâll see several Yugoslav pavilions where the country showcased its industrial achievements. Youâll not only pass gems of modernist industrial architecture, but also the place where Louis Armstrong played a concert, Orson Welles shot a movie, and Croatiaâs first president practiced tennis. At the USA pavilions, youâll see where Yugoslavs saw the first American manned spacecraft and their countryâs first American-style supermarket. At the USSR pavilions, youâll see where a Sputnik replica shared an exhibition space with Soviet tractors. At the pavilions of other Cold War giants like China and Czechoslovakia, youâll discover how the fair was also an arena for great power rivalries. On this 45-minute tour of one of the most ambitious and iconic Yugoslav-era projects in Zagreb youâll have the chance to: ⢠Experience the drama of the Cold War through multiple Soviet and American pavilions ⢠See the upside-down pyramids of the elegant Italy pavilion ⢠Admire the brutalist and modernist creations of some of Yugoslaviaâs most notable architects such as Marijan Haberle ⢠Visit the China pavilion, the only preserved building in Europe built in the traditional style by the Chinese ⢠Stroll through the Allee of Nations arboretum and sculpture park, the fairgroundâs central thoroughfare ⢠Check out the abandoned pavilions and hear about their former glory days By the end of this architectural tour, youâll have gained an insight into Yugoslaviaâs unique politics and witnessed the treatment of its heritage in todayâs Croatia.
Monuments to Modernism: Exploring the Rise and Decline of the Zagreb Trade Fair

Monuments to Modernism: Exploring the Rise and Decline of the Zagreb Trade Fair
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