Liquid Colour Powder Kiss is a moisturizing lipstick that leaves the lips with a blurred, yet matte color to create a truly soft effect. The foam texture of the product envelops the lips with una medium and buildable coverage for color that stays true and comfortable on the lips all day long (10 hours). The formula provides immediate hydration for 10 hours - ensuring soft lips all day - without leaving streaks, flattening, or crumbling. Lips are hydrated for 10 hours. The new roller-shaped applicator perfectly wraps the lips to press in the color. Its soft tip can be used to apply color to the Cupid's bow for a diffused effect with no demarcation. The formula does not fade and does not leave residue.'