Liquid Colour Powder Kiss is a moisturizing lipstick that leaves the lips with a blurred but matte color to create a truly soft effect. The mousse texture of the product envelops the lips with una medium and buildable coverage for color that stays true and comfortable on the lips all day long (10 hours). The formula provides immediate hydration for 10 hours—ensuring soft lips all day—without leaving streaks, flattening, or crumbling. Lips are hydrated for 10 hours. The new roller-shaped applicator perfectly hugs the lips to press in the color. Its soft tip can be used to apply color on the Cupid's bow for a diffused effect without demarcation. The formula does not fade or leave residues.'