Hair Dye Alter Ego Technofruit Color 100ml 7/44 the ideal solution for those who want intense and long-lasting color with brilliant and deep reflections. Thanks to the innovative formula enriched with natural extracts, it protects the hair fiber during application, giving softness and shine without damaging the hair. The 7/44 color offers warm and vibrant tones, perfect for enhancing every complexion. Easy to apply, it guarantees uniform coverage and professional results directly at home. With Alter Ego Technofruit Color, each treatment transforms into a moment of care and beauty, ensuring visibly healthy, silky and radiant hair. Ideal for those looking for reliability and effectiveness in an innovative product.