Hair Dye Alter Ego Technofruit Color 100ml 7/2 offers professional coloring with intense and long-lasting shine. This advanced formula, enriched with natural extracts, nourishes and protects the hair fiber during application, ensuring a homogeneous and luminous result. The 7/2 tone, a coppery ash blonde, gives depth and sophisticated highlights, ideal for those who want a modern and refined look. Easy to use, it allows for optimal coverage of white hair, delicately enhancing every shade. Alter Ego Technofruit Color is the perfect choice for those looking for an effective color treatment, with a professional finish, which respects the health of the hair and enhances natural beauty.