Hair dye Alter Ego Technofruit Color 100ml (shade 5/1) represents a professional solution for those who want an intense and long-lasting color. Thanks to its formula enriched with natural fruit extracts, it guarantees optimal hair coverage, protecting the hair fiber during treatment. This product offers a harmonious and brilliant shade, ideal for those looking for a uniform and vibrant result without compromising the health of their hair. Easy to apply, it ensures high color rendering and long-lasting wear. Alter Ego Technofruit Color is perfect for both professional use and for those who want a superior quality result at home, enhancing the natural appearance of the hair with a sophisticated touch.