Milano Red Mat has a pool of revolutionary active ingredients: the formula has been enriched with collagen, essential for keeping lips soft, smooth, and youthful, hyaluronic acid, known for its moisturizing and plumping properties, and avocado extract, which helps promote cell renewal and deeply nourish. The ultra-light texture guarantees maximum comfort all day long, una better glide during application on the lips, and an ultra-matte finish with extraordinary intensity, coverage, and lasting power for up to 8 hours. The 14 shades with a very high pigment percentage have been carefully selected and range from delicate nude tones to fresher pinks, passing through intense reds and eccentric mauves: the cult and best-selling shades of the iconic Atomic Red Mat (1, 2, 3, 5, 7, 17, 26, 29) are reprised, while the others are completely new and original.