Milano Red Mat has a pool of revolutionary active ingredients: the formula has been enriched with collagen, essential for keeping lips soft, smooth, and youthful, hyaluronic acid, known for its moisturizing and plumping properties, and avocado extract, useful for promoting cell renewal and deeply nourishing. The ultra-light texture ensures maximum comfort all day long, una better glide during application on the lips, and an ultra-matte finish with extraordinary intensity, coverage, and hold for up to 8 hours. The 14 highly pigmented shades have been carefully selected and range from delicate nude tones to fresher pinks, passing through intense reds and eccentric mauves: the cult and best-selling shades of the iconic Atomic Red Mat (1, 2, 3, 5, 7, 17, 26, 29) are reintroduced, while the others are completely new and original.