The formula contains squalane, which with its emollience guarantees hydration and ease of application, jojoba oil with antioxidant properties, cocoa butter with moisturizing action, castor oil, and a blend of vegetable waxes that help smoothness. The finish is semi-matte, and the color intensity is buildable depending on the applications. A veil of vitamin color for full and plumped lips, coated with una elastic and comfortable texture. The creaminess of the formula gives una sensation of enveloping hydration for soft and smooth lips. The formula of Pure Beauty Lipstick contains 95% ingredients of natural origin.