The formula contains squalane, which with its emollience guarantees hydration and ease of application, jojoba oil with antioxidant properties, cocoa butter with moisturizing action, castor oil and a blend of vegetable waxes that help smoothness. The finish is semi-matte, and the color intensity is buildable depending on the application. A veil of vitamin-rich color for full and plump lips, coated with una elastic and comfortable texture. The creaminess of the formula provides una a sensation of enveloping hydration for soft and smooth lips. The formula of Pure Beauty Lipstick contains 95% ingredients of natural origin.