Wella EIMI Rugged Texture 75ml is an innovative product designed for those who chi want a naturale, bold and long-lasting styling. Its lightweight formula gives hair a una rough and voluminous texture, making it easier to create looks with a messy yet controlled effect. Thanks to its matte finish, it ensures a una flexible hold, ideal for shaping any hair type without weighing it down or leaving residues. Perfect for those who chi love an authentic and lived-in look, this product proves to be a versatile ally for quick and impactful styling. With Wella EIMI Rugged Texture, hair maintains definition and movement all day long, enhancing your personality with ease and style.