Wella Professionals Color Touch is a semi-permanent hair dye without ammonia, ideal for those looking for delicate but intense coloring. The tone 7/71 Medium Ash Blonde Brown offers a natural and luminous shade, perfect for reviving hair without damaging it. The innovative formula enriched with nourishing ingredients guarantees brilliant and long-lasting color for up to 20 washes, keeping the hair fiber soft and silky. Thanks to the absence of ammonia, the treatment is gentle on the scalp, reducing irritation and dryness. Easy to apply, this product is the ideal choice for those who want frequent shade changes, preserving the health and naturalness of the hair with a professional and uniform result.