Wella EIMI Shape Memory Gel 150ml an innovative modeling gel designed to give your styling a long-lasting and flexible hold. Thanks to its advanced formula, it allows you to reshape the style even after drying, ensuring hair that is defined but soft to the touch. Ideal for those who want control without rigidity, it protects the hair fiber from humidity, preventing frizz and maintaining the desired shape throughout the day. Easy to distribute, it adapts to all hair types, offering professional results even at home. With Wella EIMI Shape Memory Gel, your style remains impeccable, natural and full of vitality, perfect for those who love experimenting with new hairstyles with a reliable and high quality product.