Wella Color Charm Permanent Liquid Hair Color

Choose liquid color for quick, full-head services, easy bottle application and reliable results
Long-lasting, fade resistant results with LiquifuseTM technology
Excellent gray coverage covers the most resistant grays
Economical 1:2 mix ratio
Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
Up to 60% more conditioning than the leading competitor
Up to 43% more shine (vs. untreated hair)