testanera launches Men Perfect, its first men's hair dye that hides gray hair and gives an incredibly natural look. The suspicion arises when we flip through gossip magazines or watch commercials: is it possible that the handsome men of the jet-set, in their forties and fifties, with charming wrinkles and no cosmetic surgery, always have such perfectly styled hair? They rarely come out, saying that the credit goes to some expertly crafted dye. What about, for example, the color changes on Brad Pitt's head or George Clooney's fascinating salt-and-pepper hair? Well yes, after anti-wrinkle creams, today has finally arrived the magical moment of men's hair coloring. Men approach this category on the advice of their partners, they don't like going to the hairdresser to request this service (they feel a little embarrassed and fear an unnatural effect), and, given the lack of options in the mass market, they use products intended for women. (Source: Focus Group 2010 IRI Infoscan) For this reason, today testanera launches Men Perfect, its first semi-permanent gel hair dye specifically for men who want to hide gray hair in a natural and discreet way. Men Perfect by testanera is easy and quick to apply thanks to the innovative Speed System, and it works in just 5 minutes!!! Its formula, ammonia-free and enriched with caffeine and taurine, an ingredient also used in anti-hair loss products, is particularly gentle on the hair. Men Perfect: for a natural color without gray hair, incredibly easy and fast in just 5 minutes!! Ammonia-free, enriched with caffeine and taurine, it is particularly gentle on the hair. It harmonizes with your own hair color for a natural result. Application is easy and quick thanks to the innovative Speed System applicator. 5 minutes is the tempo recommended for a natural effect but, depending on the amount of gray hair and the desired color intensity, it can go up to 10. Choose from the 6 shades the one you prefer and see the result you can achieve|