Description | A new innovative formula in foundations SHISEIDO, with ActiveForceTM technology, that self-touches nonstop to maintain an impeccable finish as if just applied for 24 hours*. It is a long-lasting powder foundation with a creamy touch. It synchronizes with the skin, resisting heat, humidity, sebum, and facial movements. It can be applied dry or wet for personalized coverage and a natural finish. The skin stays fresh all day. Lightweight and comfortable. Breathable. Blendable. Buildable. For all skin types. Buildable light to medium coverage. Natural and customized finish. Smudge-proof. Immediate hydration. Shine control for up to 8 hours.* Non-comedogenic. Dermatologically tested *Based on a US clinical study conducted on 32 women.| | Ingredients | | Usage tips | | Manufacturer | | A new innovative formula in foundations SHISEIDO, with ActiveForceTM technology, that self-touches nonstop to maintain an impeccable finish as if just applied for 24 hours*. It is a long-lasting powder foundation with a creamy touch. It synchronizes with the skin, resisting heat, humidity, sebum, and facial movements. It can be applied dry or wet for personalized coverage and a natural finish. The skin stays fresh all day. Lightweight and comfortable. Breathable. Blendable. Buildable. For all skin types. Buildable light to medium coverage. Natural and customized finish. Smudge-proof. Immediate hydration. Shine control for up to 8 hours.* Non-comedogenic. Dermatologically tested *Based on a US clinical study conducted on 32 women.