The Color Vive Shampoo by L'Orà©al Paris, 250 ml, specially formulated to protect and enhance colored hair. Its delicate formula with vitamin E and UV filters helps preserve the intensity of the color, preventing fading and keeping the shine alive for longer. The product cleanses gently without attacking the hair fibre, leaving hair soft, hydrated and easy to comb. Ideal for those who want to prolong the brightness of color and give a healthy and vibrant appearance to treated hair. With Color Vive, every wash becomes a beauty treatment that protects the color and nourishes the hair deeply, guaranteeing visible and long-lasting results.