Hang wash-day worries out to dry! Unique formula contains plant-derived cleaning agents and triple enzymes to make short work of even tough stains, but is gentle. Powers through tough wash day challenges without dyes, optical brighteners or synthetic fragrances. Clinically tested hypoallergenic and non-irritating to skin. Designed for standard and HE machines, and works well in all temperatures. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation.