The Schwarzkopf BC Color Freeze Shampoo pH 4.5 1000ml is the ideal treatment for those who want to keep their viva and brightness of their hair color. Thanks to its pH 4.5 formula, it helps seal the cuticles, intensely protecting the color from fading and the dull effect caused by frequent washing. This shampoo ensures una gentle yet effective cleansing, preserving the hair fiber's natural hydration and providing lasting softness and shine. Its innovative composition is designed to prolong the color's brightness, counteracting environmental damage and fading. Perfect for colored and chemically treated hair, the product ensures una vibrant and healthy mane, enhancing the aesthetic appearance and well-being of the hair over tempo.