Pureology Strength Cure Blonde Purple Shampoo

Rich-lather purple shampoo that tones and fortifies brassy, damaged and lightened hair.

Pureology Strength Cure Blonde Shampoo tones and fortifies brassy, damaged and lightened hair with key ingredients Keravis, Astaxanthin, and Purple Orchid toning pigments and a signature aromatherapy blend of Pear, Rose, and Sandalwood.

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

Benefits:

\tToning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color
\tZeroSulfate, 100% Vegan Formula
\tAromatherapy blend of Pear, Rose, and Sandalwood


How to Use:
Apply a quarter-sized amount of the purple shampoo to the scalp area of wet hair and lather. Wait 1-5 minutes (see chart below). Rinse and repeat if necessary. Follow with the Strength Cure Blonde Conditioner. Apply to clean, damp hair. Massage gently into hair and scalp. Wait 1-5 minutes (see chart below). Rinse. In case of contact with eyes, rinse them immediately. Follow with Strength Cure Superfood Treatment for ultimate soft, touchable hair.

Warm Blondes: Wait 1-3 minutes before rinsing
Neutral Blondes: Wait 3-5 minutes before rinsing
Cool Blondes: Wait 5-15 minutes before rinsing