Ethos Dryer by Parlux | Digital excellence for a professional style without borders! | The perfect combination of "classic" design and digital technological innovation from Parlux. | ETHOS® offers exceptional performance and reliability that improve the daily work and user experience of professionals. The professional digital engine and high-quality construction ensure lightness, power and robustness, maintaining the heritage and values that have distinguished the brand. Parlux for more than 40 years. | Advantages: | Innovation at your service - 9 speed/temperature combinations The digital interface of the Parlux Ethos® lets you customize your drying experience like never before. Featuring 3 speeds and 3 temperatures, allowing you to select 9 combinations, you'll rediscover the performance of your Parlux favorite and will adapt the drying to your specific needs with precision and ease. Thanks to the memory function, when you turn it on, you will find theultima settings you've configured for quick and immediate use. | Professional power thanks to its professional digital technology, Parlux Ethos® offers una Ideal power of 2,300 watts which, combined with optimized temperatures, ensure quick and flawless drying in just a few steps, transforming every moment of style into a unique experience. | Excellent ergonomics and perfectly balanced thanks to its small diameter and handle with a classic and pleasant design, the Parlux Ethos® offers impeccable ergonomics and balance, capturing the exceptional usability of traditional professional dryers. This allows stylists to work with maximum freedom of movement and comfort, for intensive salon use without tiring. | Patented Sensational "STC - Special Torsion Cable" Twist Cord The "STC - Special Torsion Cable" twist cord Special Twisting Cable" offers una Unprecedented freedom of movement. Its innovative technology allows the cable to rotate freely 360°, eliminating tangles and allowing una More convenient and efficient cable management during use. | HFS Hair Catcher - Innovative "Hair Catcher" system that allows you to keep your dryer clean with a simple daily gesture. | Air ionizer technology Thanks to the air ionizing technology, the Parlux Ethos® emits negative ions, accelerating the drying process and neutralizing static electricity. The result is soft, silky, shiny, and frizz-free.