Milk & Matcha by Obvious Description Milk & Matcha by Obvious turns every day into a new adventure. More than counting the days, it makes them meaningful. But before diving into the hustle and bustle of everyday life, an unchanging ritual takes center stage: a stop at the counter. The coffee machine roars, releasing a cloud of steam. This fleeting moment offers a precious pause: a warm cup in hand, containing a velvety, green elixir.