Ogx Brazilian keratin shampoo, smooth and nourished, wavy or curly hair OGX | Brazilian Keratin Shampoo OGX Straightens hair naturally, regardless of its texture, as it provides nourishment and hydration. | Benefits: | Hair Strengthening: Brazilian Keratin Shampoo OGX Contains hydrolyzed keratin, which helps strengthen damaged and weakened hair. Softness and shine: The moisturizing ingredients in this shampoo help soften hair, leaving it shiny and healthy. Frizz reduction: The Brazilian keratin formula can also help reduce frizz and control unruly hair, providing a smoother, more manageable look. Damage protection: Keratin helps protect hair from heat damage caused by dryers, straighteners, and other styling devices.