Red and White Mens Clothing is New Year's Colors to Wear for Good Luck. Mens Red Seersucker Cheap Priced Blazer Jacket For Men ~ Sport Coat. White: New and Pure. Like the first snowfall, white is often linked to purity and serenity. An all-white color scheme will give your New Year's party a clean slate, perfect for new beginnings.. Red: Joy and Ambition. You'll see this color all over Lunar New Year celebrations. That's because red symbolizes fire, and it is thought to bring good luck and good fortune.