Red and White Mens Clothing is New Year's Colors to Wear for Good Luck. Men's Checks Shirt Red French Cuff With White Collared Contrast High Fashion Bowtie And Handkerchief White Collar Two Toned Contrast. White: New and Pure. Like the first snowfall, white is often linked to purity and serenity. An all-white color scheme will give your New Year's party a clean slate, perfect for new beginnings.. Red: Joy and Ambition. You'll see this color all over Lunar New Year celebrations. That's because red symbolizes fire, and it is thought to bring good luck and good fortune.