About Bird & Wild CoffeeFor every bag of Bird & Wild sold, you are helping the RSPB, the Smithsonian Migratory Bird Centre & the Fairtrade Foundation.Working in partnership with the RSPB, 6% of sales is donated to the RSPB to help give nature a home, as well as being Certified Fairtrade and Organic.Bird & Wild only roasts seasonal coffee certified as Bird Friendly & Shade-Grown by the Smithsonian Migratory Bird Centre & contributes to support their research and conservation programs.Our coffees are naturally grown under the rainforest canopy, a haven for birds and other wildlife & ideal conditions for nurturing deliciously different beans with a taste of the wild.In the shade of tropical highland agroforestry systems, where the coffee shrubs grow beneath a diverse canopy of shade trees, coffee is allowed to develop complex, distinctive and smooth flavours.Bird Friendly Certified coffees are grown on forest farms that protect the diverse tree canopy, providing a haven to threatened migratory birds, insects and other wildlife.. Cupping Notes. Vibrantly aromatic light roast coffee boasting delicate fruity notes and a crisp, clean finish. 100% Organic Arabica Coffee.Strength 2. Coffee Preparation. Use fresh water for boiling. Once boiled, let the kettle cool for a few minutes, since boiling water burns the coffee. It is always best to put too much coffee in than too little. You can always dilute the coffee if it is too strong. A rough guide is 12 grams of coffee for every 180ml of water.. Coffee Storage. Keep your coffee in an airtight container in a cool, dark, dry place. It is that simple. Preferably use within 3 weeks.. About Our Packaging. PE4 recyclable packaging include PE4 labels. Glass packaging for instant coffee.. Compostable or cardboard outer packaging.. Shredded cardboard for internal protection (instead of bubble wrap).. Donated To The RSPB. Over £56,000 donated by Bird & Wild to the RSPB since 2017.. Awards. Global Impact Award at UK Sustainable Business Awards