INOA no permanent ammonia color from L'Oréal Professionnel Paris. | INOA, the luxury coloring experience powered by oil, ammonia-free and personalized thanks to its technology. The new INOA offers us a revolution in the world of professional coloring. 12 years after its launch, INOA now has a new formula, a new image, and a new professional diagnostic experience. New formula: | INOA has an exclusive patented technology with an oil delivery system, ODS (Oil Delivery System), a unique engine based on an unparalleled form with a 60% concentration of oils, which drives the pigments inside the hair. With the new INOA, we now achieve even more professional results: | - Up to 100% white hair coverage - Vibrant, high-impact colors - Visibly improved hair quality - 48% shinier hair*. | - Vegan formula**. | - More manageable formula. | - Easier and faster mixing***. | New image | INOA has a new image, a new package, more professional, more premium, and above all, more sustainable. Now we have a tube made with 95% recycled aluminum and we have incorporated a QR code in all packages for direct access to educational content. INOA [id] | INOA now has a new diagnostic tool available within the My Hair Pro App style: INOA [ID] *Instrumental test vs before coloring | **Vegan formula: no ingredients or derivatives of origin animale | *** Instrumental test vs previous INOA