"Real Men Wear Pink” under the slogan “The Real Man Wears Pink", Joop relaunches its classic Joop! Homme with a strong advertising campaign that leaves aside the classicism of the brand to present itself in a world governed by seduction, mischief and sensuality. This fragrance, created in 1989 by Michael Almairac, decided to renew its image to reach a more modern audience and leave behind that classic perception that we all have in mind when we refer to it. This was the company's second fragrance Joop! , which at the time was a breakthrough in the perfumery sector, thanks to the inclusion of sweet aromas in the men's field. The Joop! The man seduces, but is never seduced, a bold, charismatic and engaging profile that becomes an "addiction at first sight". Its peculiar track uses terms and aromas closely linked to femininity to enhance virile attractiveness. A masculinity expressed through sweet, gourmet and floral aromas and flashes of an aphrodisiac character such as cinnamon and patchouli. An olfactory bomb that marked a before and after at the end of the 80s. Nocturnal allusions. This fragrance has a marked nocturnal character, enveloping and voluptuous notes suitable for any level of formality and which arouse interest and curiosity wherever they go, leaving a unique and unmistakable trail. Unalterable bottle. Since its inception, the company has kept the perfume packaging intact. With a classic and simple style, it adopts one of the most common silhouettes of its birth years. His inner liquid takes on an intense pink color, a true challenge to the rules of masculinity and states that "the authentic man is the only one capable of wearing pink", without fear or shame. He is the freshest supporter. Given its long history, many hips have been created over the years. The most notable is perhaps Joop! Homme Sport, its freshest and most casual version, in which the aquatic notes stand out.