Discover the Blonde Life Violet Shampoo by Joico, the ideal solution for chi who want una a radiant blonde mane free from unwanted yellow tones. This shampoo, specifically formulated for blonde and bleached hair, uses an advanced system of active violet pigments that neutralize warm highlights, giving a fresh and luminous color. Each application intensely nourishes the hair fiber, thanks to argan oil extract and other moisturizing ingredients, which give softness and shine to the hair. Its creamy texture allows for una easy distribution and creates una a rich and silky foam that envelops every single strand, making the application a pleasure for the senses. Not only does it reduce yellowish tones, but it also strengthens and protects the struttura of the hair, making it more resistant and less prone to breakage. Ideal for chi who want to keep their blonde flawless and radiant, the Blonde Life Violet Shampoo by Joico stands out for its professional formula, designed to offer visible and long-lasting results. Add this product to your beauty routine and experience una a new dimension of radiance for your hair. 300ml package, perfect for daily use.