Joico Lumishine Permanent Creme Hair Color
Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed!

Hair with up to twice the shine*
100% replenished and restrengthened hair**
Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos*

Introducing a gentle, reduced ammonia color system of of over 50 shades ranging from Level 1 to high-lift. Guaranteed healthy-looking, consistent results when combined with LumiShine Crème Developers (10, 20, 30 and 40 Volume)
Easy 1:1 Mixing Ratio for All Formulas: 5 Volume (1.5%) + LumiShine Demi-Permanent Liquid Color - No Lift. Deposit only 10 Volume (3%) + LumiShine Permanent Creme Color - Up to 1 Level 20 Volume (6%) + LumiShine Permanent Creme Color - Up to 2 levels 30 Volume (9%) + LumiShine Permanent Creme Color - Up to 3 levels 40 Volume (12%) + LumiShine Permanent Creme Color - Up to 4 levels .