Joico Lumishine Demi Liquid Hair Color
Loving LumiShine Demi-Permanent liquid’s heart-stopping shine and straight-from-the-bottle perfection? Get ready to fall head-over-heels... again.
Introducing 11 NEW swoon-worthy shades of Joico LumiShine Demi-Permanent Liquid Color—the color stylists voted their #1 at the 2016 Stylist Choice Awards.
Why the lovefest? Whether you want to refresh faded color, tone a hue to perfection, blend gray naturally or give hair a gorgeous gloss-over, this versatile, ammonia-free formula is always a winner!
And that’s not all. Joico LumiShine’s breakthrough ArgiPlex Technology transforms from the inside out, leaving hair with up to 2x the shine* and 100% replenished and restrengthened.**
Easy 1:1 Mixing Ratio for All Formulas: 5 Volume (1.5%) + LumiShine Demi-Permanent Liquid Color - No Lift. Deposit only 10 Volume (3%) + LumiShine Permanent Creme Color - Up to 1 Level 20 Volume (6%) + LumiShine Permanent Creme Color - Up to 2 levels 30 Volume (9%) + LumiShine Permanent Creme Color - Up to 3 levels 40 Volume (12%) + LumiShine Permanent Creme Color - Up to 4 levels
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