The Blonde Life Brightening Shampoo by Joico is the ideal solution for chi who want to maintain and enhance the brightness of blonde hair. This innovative shampoo, with its advanced formula, is specifically designed to neutralize unwanted tones and revive the brilliance of blonde and lightened hair. Thanks to the presence of flower extracts and proteins, the product offers una gentle cleansing without compromising hydration, leaving hair soft and silky.Una of the distinctive features of this shampoo is its ability to strengthen the struttura of the hair, reducing breakage and improving manageability. Ideal for chi who regularly visit the hairdresser, the Blonde Life Brightening Shampoo helps prolong color duration and maintain viva the intensity of the hair. Its sulfate-free formula is particularly beneficial for treated hair, as it prevents fading. With an enveloping fragrance and una light texture, the user experience becomes a daily pampering moment. Choosing the Blonde Life Brightening Shampoo means investing in the health and beauty of your blonde hair, for a radiant and vibrant look. Suitable for anyone who wants to enhance their style, this product is a must-have in every blonde lover's beauty routine.