Joico Color Balance Purple Shampoo 
Color Balance Purple neutralize brassy\/yellow tones in blonde\/gray hair. Platinum blondes and silver foxes, rejoice, your hair color regimen just went from high-maintenance to #instacool!
Staying true to hue is now easier than ever JOICO's® glacial, yellow-mellowing duo is specially formulated to keep brassiness from deminishing blonde and gray hair's cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex™, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones. 
- Instantly neutralizes unwanted brassy\/yellow tones in blonde\/gray hair - Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos - Multi-Specturm Defense Complex™ helps protect color against fading - Bio-Advanced Peptide Complex™ delivers non-stop repair and protection for healthier hair with every use - Boosts shine and reduces frizz