Joico Blonde Life Shampoo 
Blonde Life Brightening Shampoo to nourish and illuminate.
There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo—a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster.
• Proven to keep blondes bright and on-tone for up to 8 weeks* 9 out of 10 stylists agree, after one use, blondes are: • BRIGHTER • SOFTER • SHINIER • MORE HYDRATED *When using Brightening Shampoo and Conditioner\/Masque, which preserve over 80% of haircolor after 18 washes.