Never forever is the new women's fragrance by John Richmond that exudes sensuality, freedom, and a nonconformist style. The market launch of never forever is set for November 2023; the rock'n'roll and rebellious scent offers an olfactory experience at the limits of passion and aims to establish itself as a style icon. Una fragranza persistent in the tempo that combines prime materials of the highest quality with respect for the environment, with 94% biodegradable ingredients, the perfume by John Richmond is an expression of responsible luxury. The prestigious blood-red bottle is sealed with a broken heart with silver studs, the brand's recurring motif. Love Hurts, but it's always worth it.