Hinoki & Cedarwood by Jo Malone: An Immersion in the Japanese Wilderness Hinoki & Cedarwood by Jo Malone is a fragrance that captures the essence of the Japanese wilderness, inspired by the ritual of forest bathing. This traditional practice, known as Shinrin-yoku, involves immersing oneself in the woods to rejuvenate the body and mind, and this scent transports chi wear it on an enveloping olfactory journey among the ancient trees.