Online marketing is a critical part of the overall marketing plan and in modern times YouTube should form a part of it. This course will teach you how to build a branded YouTube channel for marketing your business and will take you through the initial setup process where you will sign up for a YouTube account and create a channel after exploring terms guidelines and policies to ensure that you operate within approved regulations. Customizing your YouTube channel can help your audience have a unique experience and you will learn all about how to create an attractive professional homepage. YouTube studio is the backend of the platform and the next chapter explores how it works how to set up your channel keywords location video watermark and manage your YouTube account through the advanced settings section. This will give you an understanding of how to utilize certain features to link Google Adwords for promotions and add Google Analytics to enable you to track and analyze your channel traffic. Once your account is properly set up the course will guide you through some of the available options for equipment and software to get you started with the creation and editing of videos.Do you know that having a low-quality video can turn people away from engaging with your content? Having said that how do you ensure your video content is of standard quality? This YouTube course will explore software that can be utilized for the purpose of presentation recording and editing to achieve a standard video quality. Other equipment that adds to your video quality such as microphones cameras studio lighting and props will be explored. When you want to do a tutorial on your YouTube channel what type of video recording comes to your mind? Screencast video or “talking head” video? This YouTube course will teach you all these video types when to use them which elements are necessary to create them and how they can effectively be combined to suit your message and/or audience. A channel trailer can be a very powerful tool to turn your visitors into subscribers and you will learn all the tips and tricks to create one including a call-to-action video outro. Now that you are done with your video editing it's time to make it go live by uploading it to your channel. This course goes on to show you how to upload videos properly by using recommended settings for titles descriptions and tags to keep the channel organized so that your content is easy for your target audience and customers to find. You will learn how to grow your channel with various video marketing methods to help you generate more clients leads and sales. This YouTube marketing course is structured to reinforce learned material with well-crafted questions spread throughout its duration and a course assessment at the end of the course. This course is aimed at beginners who are interested in creating great YouTube content and an authentic user-friendly channel. In order to enrol for this course all you need is a computer internet connection passion and enthusiasm!