This whole flower Hibiscus is grown by smallholders in the area of Malawi grown between 950-1200 M above sea level. The same tea estate that grows the African White Pearls have grown a close relationship with these farmers. From this relationship they formed Malawi Innovation Challenge Fund Project to help establish this group of smallholders for herbs. This Hibiscus truly is more then hibiscus but a way to have a sustainable life for these smallholders.