The La Riche Directions 88ml Hair Coloring Toner in the Plum shade is the ideal choice for chi who wants a vibrant and long-lasting color, without compromising the health of their hair. Formulated with high-quality ingredients, it guarantees una an intense and brilliant color, capable of enhancing any hair type, giving deep highlights and a glossy effect naturale. Easy to apply, this semi-permanent product allows you to renew your look with bold shades, perfect for chi who loves to experiment with color. Ammonia-free, gentle on the hair and scalp, respecting the struttura of the hair and keeping it soft over tempo. A must-have for a unique and personalized style.